Placebo » Tracks » Pure Morning

Placebo – Pure Morning (4:15)

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About This Track

Pure Morning is a single by alternative band Placebo, taken from their second album Without You I’m Nothing.

The song was initially recorded as a b-side, but the band liked it so much that they decided to put it on the album; it is usually considered to be their second most played song, shadowed only by “Nancy Boy”. The most recognizable pattern to the song is the repetition of the line A friend in need’s a friend indeed at the beginning of each verse. The song has been featured often in British television advertisements. One of said adverts is for the Lexus IS200.

The video, directed by Nick Gordon, portrays police attempting to negotiate Brian Molko’s character down from a building he is about to jump off. Band members appear briefly and are being arrested. You can assume from this that they along with Molko are supposed to be robbers, but Molko has decided to end his life rather than be arrested. At the climax of the video, Molko crosses his fingers and jumps off the building but lands on the side half-way down and proceeds to walk down the wall.

This song was also included on the Big Shiny Tunes 3 compilation and is also featured on the soundtrack to the 2005 film The Chumscrubber.
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Albums featuring this track

  • Without You I'm Nothing
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  • Once More With Feeling
    Placebo Play
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  • Once More With Feeling: Singles 1996-2004
    Placebo Play
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  • Pure Morning
    Placebo
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See all 33 albums

Shouts

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  • K_7co

    The best!

    8 days ago

  • etsialius

    A friend with weed is so much better!

    11 days ago

  • MellyMUSE

    Brian and his image <3

    26 days ago

  • lomza_t

    The lyrics is probably my favorite!

    last month

  • Blade1310

    Placebo's finest album opener.

    last month

  • HD1969

    Yeeeeaah, Placebo

    March 2012

  • corky64

    Great track....<3

    March 2012

  • only1sgop

    :) Yeah good song to drive at night to

    March 2012

  • discmann

    Thanks Mihail ;-)

    March 2012

  • jetgar

    GREAT TRACK....THANKS MIHAIL !!!

    March 2012

  • karysmunster

    yeAh!

    February 2012

  • southstarmusic

    pure bliss :)

    February 2012

  • Vladimira260

    TIX

    February 2012

  • Welbii

    nice

    February 2012

  • Hxc_drive

    This song makes me think about The Velvet Underground and Andy Warhol for some reason. :'/

    February 2012

  • riosapolinar

    Great!!!!!!

    February 2012

  • Clarissa_AV

    a friend with weed and leather is always better :)

    February 2012

  • Baneru

    Amazing

    February 2012

  • suz-me

    Love this tune! The video is brill too.

    February 2012

  • KiingNothing

    catchy and amazing track!

    January 2012
See all 502 shouts

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