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Vanity Fare

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Vanity Fare were a British pop/rock group formed in 1966, best remembered for their million-selling song, “Hitchin’ a Ride”, which became a worldwide hit in 1970, and “Early In The Morning”.

School friends Trevor Brice (vocals), Tony Goulden (guitar), Dick Allix (drums), and Tony Jarrett (bass) formed the band in Kent in 1966, originally calling themselves The Avengers. They played local clubs and were spotted by entrepreneur Roger Easterby who became their manager and producer. Having changed the name of the band to Vanity Fare after the novel Vanity Fair by William Makepeace Thackeray, they signed to Page One Records (a division of Bell Records). Vanity Fare achieved a U.K. hit single with their first release, a cover of “I Live for the Sun” (originally recorded by The Sunrays in 1965) in 1968. Following two more singles, “Summer Morning” and “Highway of Dreams”, both of which failed to make the U.K. Singles Chart, they released their biggest U.K. hit, “Early in the Morning”. Written by Mike Leander and Eddie Seago, it reached number eight in the U.K.y in August 1969 and number twelve in the U.S. in early 1970.

For their next release “Hitchin’ a Ride” they added keyboardist Barry Landemento the group. “Hitchin’ a Ride”, written by Peter Callander and Mitch Murray, gave them a million-selling hit reaching number five in the U.S. Billboard Hot 100 and number sixteen in the U.K. in January 1970. This disc received a gold disc awarded by the Recording Industry Association of America.

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