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Cream

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Biography

London, England (1966 – 1968)

Cream was a 1960s three-piece British band consisting of bassist/lead vocalist Jack Bruce, guitarist/vocalist Eric Clapton, and drummer Ginger Baker, having formed in London, England. They were known as one of the first great power trios and supergroups of rock. Their sound was characterised by a hybrid of , and . Cream combined Clapton’s blues guitar playing with the powerful and airy voice and intense bass lines of Jack Bruce and the manic drumming of Ginger Baker. They have sold over 35 million albums worldwide. Wheels of Fire was the world’s first platinum-selling double album.

Baker, Bruce, and Clapton named their band “Cream” because they thought themselves as the “cream of the crop” of their respective instruments.

Cream’s music included songs based on traditional blues such as “Crossroads” and “Spoonful”, and modern blues such as “Born Under a Bad Sign” and “Outside Woman Blues” as well as more eccentric songs such as “Strange Brew”, “Tales of Brave Ulysses” and “Toad”. Cream’s biggest hits were “I Feel Free” (UK, #11)[4], “Sunshine of Your Love” (US, #5)[5], “White Room” (US, #6)[5], “Crossroads” (US, #28)[5], and “Badge” (UK, #18).

Cream, together with The Jimi Hendrix Experience, made a significant impact upon the popular music of the time, providing a heavy yet technically proficient musical theme that foreshadowed the emergence of bands such as Led Zeppelin, Deep Purple and The Jeff Beck Group in the late 1960s. The band’s live performances influenced progressive rock acts such as Rush, jam bands such as The Allman Brothers Band, Grateful Dead and Phish, and heavy metal bands such as Black Sabbath.

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