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“Snow on tha Bluff” is J. Cole’s first release of 2020. On the song, which is titled after a January 2011 film about a robbery in Atlanta, Cole delivers a single continuous verse that speaks on various issues facing the United States, including police brutality, wealth inequality, and racism. He also asks for his fans not to idolize him, wanting to instead be perceived as a regular person.
Although not explicitly stated, the first part of the track is likely a response to Noname’s perceived criticisms of Cole on Twitter. She has frequently stated that she is against capitalism and celebrity culture, two things that Cole raps about in his verse.
The artwork displays the beginning of the verse. The date at the top, June 4, 2020, likely indicates the day the song was written. This date is several days after Cole was seen protesting racial injustice in his hometown, Fayetteville, NC.
On the morning after releasing this song, Cole acknowledged the overwhelming criticisms of his lyrics and essentially confirmed that Noname was who he was speaking about in the following thread of tweets:
"Morning. I stand behind every word of the song that dropped last night.
Right or wrong I can’t say, but I can say it was honest.
Some assume to know who the song is about. That’s fine with me, it’s not my job to tell anybody what to think or feel about the work. I accept all conversation and criticisms. But
Let me use this moment to say this
Follow @noname. I love and honor her as a leader in these times. She has done and is doing the reading and the listening and the learning on the path that she truly believes is the correct one for our people. Meanwhile a nigga like me just be rapping.
I haven’t done a lot of reading and I don’t feel well equipped as a leader in these times. But I do a lot of thinking. And I appreciate her and others like her because they challenge my beliefs and I feel that in these times that’s important.
We may not agree with each other but we gotta be gentle with each other. ✌🏿"
The first half of the song seems to be a response to Noname, who, in a tweet on May 29, seemingly called out Cole for his social media silence amidst nationwide protests.
Ironically, Cole and Noname have collaborated once, on The Social Experiment’s May 2015 song, “Warm Enough.”
“Snow on tha Bluff” debuted at #59 on the Billboard Hot 100 during the week of June 27, 2020.
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