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Roberto Carlos

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Cachoeiro de Itapemirim, Espírito Santo, Brazil (April 19, 1943 – present)

Roberto Carlos (born April 19, 1943 in Cachoeiro de Itapemirim, Espírito Santo, Brazil) initiated a major revolution of customs in Brazil in the ’60s. Reaching success in a period coinciding with the youth movement started by the The Beatles that was taking over the world, Carlos was the leader of (“Young Guard”) . He led the TV show that became a generic denomination of a musical style and what was a definitive change of face to the Brazilian phonographic market and of the very art of marketing itself (with the advent of an aggressive merchandising of the JG’s top figures, including films, clothes, etc. ), encompassing deep behavioral/gestual/language influences widespread through his entire generation. His light music, derived from British pop, and his (and his partner’s Erasmo Carlos) lyrics (happy, humorous, and full of fashionable youth slang and naïve though unexpectedly sexual) were deeply contrasting to the serious , with its somber images and protest songs. After all, Brazil was living in a dark period of the military dictatorship, or the “years of lead” as they became known.

A few years later, in the late ’60s, Carlos (counseled by his advisers) changed his style to become the most successful romantic artist in Brazil. Having written (always with Erasmo Carlos) some of the most beautiful songs in this style (such as “Detalhes,” “Sua Estupidez,” “Jesus Cristo,” “Debaixo dos Caracóis dos Seus Cabelos,” etc.), Carlos accumulated virtually all possible accomplishments as a highly successful artist, including a solid international career with awards like the Grammy and top positions on Billboard’s Latin charts.

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