Lay Low

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Lay Low

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Biography

LAY LOW is the alter-ego of Icelandic singer/songwriter Lovísa Elísabet Sigrúnardóttir.
Born in London to a Sri Lankan father and Icelandic mother, LAY LOW’s musical abilities stretch as far as her geographical heritage. Starting out as a pianist and bass guitar player; she has jammed on keyboards and synthesizers with Benny Crespo’s Band, found her voice in blues folk and a little honky tonk bop collaborating with producers such as Liam Watson. Although her new material is taking on a new trip hop twist, LAY LOW’s distinct musical journey can still be felt at its roots, producing a honed yet experimental sound that is all her own.

Vocally LAY LOW combines a rich chocolate sound with a sweet cinnamon rasp and a sip of whisky to take the edge off. Her live shows have seen her reach round and hug a room of 200 people using only her voice in acapella. Seeing LAY LOW perform is unique, musically playful, she spins new yarns out of her songs, exudes warmth and radiates sincerity that amounts to a profoundly personal experience.
LAY LOW came about in 2006, after Lovísa was contacted by a local label that picked up on a raw demo that she had uploaded onto MySpace. Not one to waste an opportunity, LAY LOW’s debut album ‘Please Don’t Hate Me’ was released that same year. An intoxicating take on classic Americana sounds, the record topped the Icelandic charts and became the bestselling original album in the country, winning no less than 3 Icelandic Music Awards.
To prepare for her next album Lovísa drew inspiration from Icelandic nature, travelling to remote country villages.
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