we7 was a free, advertising supported, music streaming service, with over 12 million tracks available for streaming in the UK and Ireland, with content from all four major record labels, and most independent labels and distributors. It was co-founded by former Genesis frontman Peter Gabriel.

Songs streamed on Blinkbox Music were accompanied by a short audio advert, or blipvert, which plays before each song. This was usually combined with a change in the advert on the page, with the intent of the audio advert drawing attention to the clickable advert.

We7 reached 500,000 users and 3.5 million tracks in March 2009 and 3 million users and 6.8 million tracks in January 2011.

In June 2012, We7 was acquired by UK retailer Tesco for £10.8 million and was rebranded under the Blinkbox name in May 2013. Tesco sold the service to Guvera in January 2015. Blinkbox Music was placed in administration in June 2015.