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"…Ready for It?" is a song by singer-songwriter Taylor Swift, it released on October 24, 2017 as the second single to her sixth album, reputation. She wrote the song with it's producers: Max Martin, Shellback & Ali Payami. An electro & industrial pop song, Ready for It? incorporates elements of dancehall, reggae, tropical house, hip-hop & trap. It features Taylor rap-singing over heavy synthesizers, bass drops & programmed drums. The production elements received comparisons to the music of Kanye West, particularly his 2013 album Yeezus aswell as Rihanna. Lyrically, '…Ready for It?' uses criminal imagery such as a bank heist & ransom to depict lust & infatuation in a newfound romantic interest that Taylor is intrigued by. Ready for It is currently certified 2× Platinum by the RIAA.
Taylor wrote Ready for It about finding a "partner in crime". She was influenced by the novel Crime and Punishment (1866) by Fyodor Dostoevsky to use criminal imagery such as bank robbers, thieves, and heists, finding it an interesting way to write songs about finding love. The lyrics of …Ready For It? are about excitement, lust, and infatuation in a burgeoning romance. The opening lines see Taylor's narrator being attracted by a man whom she describes as a "killer" the moment she sees him. This man is "younger than (her) exes" but "acts like such a man". In turn, she confesses that she herself is a "robber" who has stolen other men's hearts "never saying sorry". She dreams about "(keeping) him forever" & keeping this relationship private so that nobody can know about it. She compares her romance to that of Elizabeth Taylor & Richard Burton, implying the complications of stardom and privacy.
On September 2, 2017, Taylor premiered a snippet of …Ready for It? during a teaser leading to ABC's Saturday Night Football broadcast of ESPN's Florida State vs. Alabama college football game. Taylor performed …Ready for It? live as the opener on the Reputation Stadium Tour (2018) & the first song of the Reputation act on the Eras Tour (2023–2024).
The song's accompanying music video was directed by Joseph Kahn. On October 23, 2017, Taylor released a teaser of the music video for the song, the teaser received backlash from online commentators & audience, who claimed that Taylor appears naked in the teaser. Subsequently, Taylor posted an Instagram story denouncing the nudity claims alongside a selfie of her wearing a bodysuit, captioned: "It truly warms my heart that ppl had so much to say about this bodysuit". The full video premiered on October 26. It features homage references to sci-fi films like Blade Runner (1982), Tron (1982), Westworld (1973), and Ex Machina (2014); and 1990's manga franchises like Ghost in the Shell & Sailor Moon.
The video's central narrative is a battle between 2 versions of Taylor: a human one & a cyborg one. In this narrative, an imprisoned female robot is eager to break out and avenge her captors. It starts with the human Taylor, dressed in a black cloak. She walks through a dark alley and enters a room where the cyborg Taylor is held captive in a force field cage. The cyborg Taylor mutates into various forms trying to escape, & she eventually breaks through the cell walls, with shards of glass cutting the cloaked Taylor across the face, revealing she is a cyborg as well. The cyborg guards try to contain both of them to no avail, and the video ends with the white cyborg Taylor walking away from her demolished cell & moving up an escalator.
…Ready for It? debuted at it's peak of #4 on the Billboard Hot 100 on the week of September 23, 2017, becoming Taylor's 22nd top 10 single & her 14th top 10-debut. It joined the album's lead single, Look What You Made Me Do which was #1 for it's second week, in the top 10 together. It also became her 13th #1 song on the Digital Songs chart & opened at #35 on the Pop Songs chart, where it eventually peaked at #12. On other Billboard charts, Ready for It peaked at #10 on Adult Pop Songs, #26 on Adult Contemporary, and #37 on Rhythmic. In July 2018, the Recording Industry Association of America awarded the single a double-platinum certification in recognition of 2 million units sold in the United States.
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