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"I think this was the first skeleton of a song that we started working on after 'Landmines' was written and released. The beginning guitar riff is one of my favourite parts on the record. The idea behind the song was to write about people who need to feel some sense of entitlement or notoriety after doing something. Certain people need to be noticed or recognised for their actions. A good example to help explain what we are saying is 9/11. It took something terrible to happen to our country for people to start believing in themselves as people and as a country, After that day you couldn't drive anywhere without seeing the American flag on every house, seeing a bumper sticker that reads 'These Colors Don't Run' when half the time everyone is running and following what other people say and do. People were doing it to because they thought they had to, not because they wanted to.
One of the coolest vocal parts on the record lives in this song where we say 'post that pic with a hash tag, you wanna get mentioned because you need the attention' and we're calling out all the people who forcefully post themselves just to get a like, a poke or a mention. This is what matters to people, this is the world we live in, and it's very scary. We just want people to take action with their lives and actually mean what they say rather then do something for recognition.
A lot of Americans don't know much about our country they are just led to believe what they are told. They stand in place, voiceless and helpless, whether it's on the news, in the paper, or in everyday advertisements, no matter where you look the media is always forcing some line of bullshit down our throats. That doesn't mean it's right or true. One of the main things this band has always stood for and said was to think for yourself, be yourself, and try and make a difference. If you have something to say then say it, but make sure you can back it up with some actions as well. Do not be silent."
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