Wiki
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Length
3:54
“Before” is NIKI’s first promotional single on her sophomore album Nicole, which tells the story of her first short-lived relationship during college. While fans had speculated that a new single and project was underway, NIKI herself announced a teaser for “Before” on her Instagram, on May 26, 2022.
The single takes the listener through the motions of her rocky relationship with a long-distance college student in North Carolina. Despite their “puppy love,” NIKI admits that things will never be the same since “before” is not the now.
"I feel it’s ironically poetic to open this new chapter by telling you how it ends first. I’m so proud of it, and I can’t think of a better song to introduce the ultimate break-up record I’ve always fantasized of putting out, but somehow haven’t… until now."
– NIKI, press release
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