1 January 2002
What It Is to Burn is the debut album by American rock band Finch. It was released on March 12, 2002, through MCA and Drive-Thru Records. After finalizing their line-up, Finch signed to Drive-Thru. Recording for the album took place between June and September 2001 with producer Mark Trombino. A music video for "Letters to You" was released in January 2003. The title-track "What Is It to Burn" was released as the lead single in January 2003, followed by the single "Letters to You" in April of that year. "New Beginnings"/"What It Is to Burn" was released as the third and final single on a double A-side in August 2003. "Letters to You" charted at number 39 on the UK Singles Chart, while "What It Is to Burn" charted within the top 40 of the US Alternative Songs and Mainstream Rock charts.
Initial accompanying tours for promotion consisted of several stints in the United States and the United Kingdom with the likes of Moth, The Starting Line and New Found Glory. The band later appeared on the 2002 Warped Tour and at the Reading and Leeds Festivals. What It Is to Burn is primarily a pop punk and emo release, that was also classed as hardcore punk and post-hardcore. The album received generally positive reviews from music critics, being found as an enjoyable listen by many.
On the US Billboard 200, What It Is to Burn charted at number 99, while it reached number 177 on the UK Albums Chart. As of October 2007, the album has sold over 400,000 copies worldwide. It has since been viewed as a landmark release for the emo and post-hardcore scenes. Finch embarked on a celebratory 10th anniversary tour in 2013 across the US, Europe, Japan, and Australia.
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