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“뛰어 (JUMP)” is the 2025 comeback track by BLACKPINK, marking the group's first official group release since 2022's BORN PINK era.
It was released as a digital single on July 11, 2025, just a day before the first show of DEADLINE world tour in Los Angeles. However, it was performed at the DEADLINE world tour in Goyang on July 5-6, 2025. It was released through YG Entertainment in a new distribution partnership with the Orchard, instead of the group's previous distributor Interscope Records.
The song was written by Teddy, Diplo, 24, Zikai, Claudia Valentina, Jumpa, Malachiii, and Jesse Bluu and produced by Diplo, 24, Boaz van de Beatz, Zecca, and Ape Drums. It is a fast-paced, energetic hardstyle and dance-pop anthem that blends elements of club music, synth-pop, European techno, and EDM, a bold departure from the group's usual pop-focused sound. According to a press release from YG Entertainment, the song begins with a "striking guitar riff that evokes the feel of a Western film, setting a vivid, cinematic tone." The track has been described as a marked transformation from the group's previous musical style and features an "addictive chorus."
DJ, producer and songwriter Diplo has proudly posted on his instagram account about producing the song, and even described it as a "kpop techno trance hardcore summer banger."
“뛰어 (JUMP)” has sparked massive fan attention and mixed reactions—praised for its energy but also scrutinized for its unconventional rollout. The performance marked the group's reunion following their focus on solo careers throughout 2023 and 2024.
The song reflects BLACKPINK's evolving identity: risk-taking, theatrical, and still at the heart of global pop culture.
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