Ghost Stories” is referring to Snapchat. “Ghost” referring to the Snapchat mascot and logo and “Stories” is referring to what people post on the app. The song art even kind of looks like the Snapchat mascot. There are loads of references to how he has a long distance relationship with his girl (the fact that he wants to get a plane to meet her in “Chi town” and the intro mentions it as well) and references to Snapchat like “streaking”. He can’t hold the girl that he is Snapchatting because she isn’t really there so she is like a “ghost”.
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