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sifow

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Ichikawa, Chiba Prefecture, Japan (2005 – 2008)

sifow (シーフォウ), born Shiho Fujita (藤田志穂) May 11th, 1985 in Ichikawa, Chiba Prefecture, Japan, is a Japanese singer.

At the age of 19, sifow realized that she had a bad image of herself in society, due to the fact that she was a ganguro gyaru. Ganguro girls are generally known not to study hard at school and not pursue any goal or career. Their tans pose a significant health risk, specifically to skin cancer. Thus ganguros are usually seen as not caring about their future and only living for the moment. For this reason, they are rarely taken seriously by society. Because of her appearance sifow suffered a lot of prejudice and she started to consider her image and herself more seriously. Sifow felt her image projected an unclean and misleading image of herself. She started writing on a blog and started considering her future. Her blog contained her dreams and ambitions and soon started getting a lot of attention. She felt the need of getting people take her seriously.

In April 2006, she set up her own company and christened it “G-Revo” which means “gal revolution”. It received a lot of support from her blog readers and her friends. The idea of the company started in January 2005 when she published her opinion on how people think of gyaru. It was simply a journal of interviews and columns that were positive and served as a shout out to the younger generation, in particular males. Her aim was basically to recreate a fresher image of a gyaru.

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