Whiskey General is a collaborative music project led by Jay Serra, a British singer, musician and songwriter who was the co-founder of The Juice (aka Kasai). As a veteran of numerous gigs, international tours and indie music productions, Jay felt the need to highlight an often overlooked pool of talent. He believes that the Rockstar does not exist anymore and DIY artists are more honest and accessible. And for this reason, Whiskey General will not be confined to genres. 'I'd rather listen to a crude idea on a guitar or a piano than an over processed and manufactured pop so… read more
Whiskey General is a collaborative music project led by Jay Serra, a British singer, musician and songwriter who was the co-founder of The Juice (aka Kasai). As a veteran of numerous gigs, international tours and indie music productions, Jay felt the need to highlight an often overlooked pool… read more
Whiskey General is a collaborative music project led by Jay Serra, a British singer, musician and songwriter who was the co-founder of The Juice (aka Kasai). As a veteran of numerous gigs, international tours and indie music productions, Jay felt the need to highlight an often overlooked pool of talent. He believes that the Rockstar does not exist anymore and DIY… read more