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The_Gentry

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Biography

From their genesis as a disparate collection of record store snobs from Portland, Oregon, The Gentry banded together to form a polymorphous conglomerate of musically inclined renegades: Gino Mari (lead vocals,guitar), Steve Taylor (sound designer/keyboards), AC (drums) and Jeremy Dan (guitar). Their penchant for sweaty, sex-fueled electronic rock and onstage theatrics reflect a deep appreciation for the idols that came before them. Their sound can be variously described as electro-punk, psychedelic synth pop, and good old-fashioned rock ‘n’ roll. It’s as if Depeche Mode bred with TMZ to create a supergene, which carries in its DNA an obsession with sex and celebrity. The Gentry sing hedonistic commentaries about the consumption of pop culture… and stuff.

The Gentry earned their stripes opening for some heavy hitters like The Presets, Nitzer Ebb, Freezepop, Covenant, Apoptygma Berzerk, Birthday Massacre and others, amassing a diverse fanbase along the way. The Gentry’s first single, The Demons // Tongue In Chic was released in 2004, then came We Want More in 2005, and finally a collection of those two singles and new material, Sweet Gossip TV in 2006. The latter contained the hit song “I Have Not Morals,” which articulated what could be considered the band’s gleefully nihilistic worldview. They took a slight detour into murkier terrain with the next single, “The Latent Stranger,” in 2007: “gaze on my plastic eyes // could beauty ever lie // now I’d do anything for you // if it paid well. “

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