Adam Horovitz

Ad-Rock
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Not to be confused with Adam Horowitz.

Ad-Rock
Background information
Birth name Adam Keefe Horovitz
Also known as Adrock, King Adrock
Born October 31, 1966 (age 42)
Origin South Orange, New Jersey, U.S.
Genre(s) Hip hop, alternative hip hop, rap rock, hardcore punk (early)
Occupation(s) Rapper, Musician, Songwriter, Guitarist
Instrument(s) Rapping, vocals, guitar, keyboards, sitar
Years active 1983–Present
Label(s) Def Jam Records
Grand Royal Records

Capitol Records
Associated acts Beastie Boys
Website www.beastieboys.com


Adam Keefe Horovitz (born October 31, 1966, better known as Ad-Rock or King Ad-Rock, is an American musician, guitarist, rapper, producer, and actor. He is best known as a member of the pioneering hip hop group, Beastie Boys.

Horovitz was born in South Orange, New Jersey, the son of Doris Keefe and playwright Israel Horovitz. He is Jewish. He began his musical career with a stint in the punk rock band, The Young and the Useless, who would often perform with Beastie Boys. When Beastie Boys guitarist John Berry quit, Horovitz was an obvious choice to replace him. He also played with Los Angeles based hardcore legends, D.F.L (Dead Fucking Last). He played bass and produced their first album ‘My Crazy Life’. Tom Davis, brother-in-law to fellow Beastie Boy Member Mike D, sang vocals. Adrock, with Mike D and MCA, would endure as the classic Beastie Boys line-up.