LOVA emerged as Sweden’s most in-demand new musical export in 2018 with a combination of truthful and thought-provoking lyrics and massive melodies. Following the arrival of her debut EP Scripted Reality, she quickly garnered the praise of The Guardian, Idolator, Earmilk and more. Not to mention, P3—Sweden’s biggest radio station—named her breakthrough single “You Me and The Silence” as its “most played song of the year by a Swedish artist” as cumulative streams totaled over 4 million and counting. Additionally, she received a nomination in the category of “Best New Artist” at the P3 Guld Awards—Sweden’s equivalent of the BRIT Awards. Plus, YouTube Music proclaimed her an “Artist to Watch” for 2019.
LOVA is not your average teen pop star. The 19-year-old Swede made a name for herself not with love songs, but with thought-provoking lyrics and a feminist agenda. As she croons in her breakthrough single “You Me and The Silence”: “No filter / no touch up / no sexy sugarcoated violence / no scripted reality / no small talk”.
Her songs, though chock-full of catchy pop goodness, serve a higher power. LOVA’s debut EP, Scripted Reality, offers an honest look at self-love and all its complexities. Her tracks are, in a way, the battle cries of the Instagram generation.
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