Damn (stylized as DAMN.) is the 4th studio album by American rapper Kendrick Lamar. It was released in April 14, 2017, by Top Dawg Entertainment, Aftermath Entertainment and Interscope Records. The album's lead single, "HUMBLE.", released March 30th, 2017, debuted at number 2 on the US Billboard Hot 100 chart and the Canadian Hot 100.
The album cover was designed by Vlad Sepetov, who created the album covers for Lamar's last 2 projects – "To Pimp a Butterfly" and "untitled unmastered.". Sepetov described Damn's cover as "loud and abrasive" and "not uber political like To Pimp a Butterfly but it has energy". Sepetov goes on to say the decision to put the Parental Advisory sticker in its unconventional position was so it could be a part of the design instead of an "afterthought". Upon its reveal, the album art for Damn inspired many memes.
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