Björk began working on "Utopia" soon after releasing "Vulnicura" in 2015. Upon winning the award for International "Female Solo Artist" at the 2016 Brit Awards, Björk did not appear as she was busy recording her new album. In an interview published in March 2016, Björk likened the writing to "paradise" as opposed to Vulnicura being “hell… like divorce”. Speaking to "Fader" in March 2017, filmmaker and collaborator Andrew Thomas Huang said that he had been involved with Björk on her new album, stating that “quite a bit of it” had already been written, and that the “new album's gonna be really future-facing, in a hopeful way that I think is needed right now”.
"Utopia" was announced via social media on 2 August 2017 with a handwritten note by Björk. The announcement coincided with Dazed's autumn 2017 cover issue with Björk which included the announcement of few song titles. On 8 September, "The New York Times" stated that the album would be released in November 2017. The lead single, "The Gate" was announced on 12 September for a digital release the following week but received a surprise midnight release on 15 September. The same day of the single's release, Björk announced the album's title, "Utopia", during an interview with Nowness, stating she had “a thousand name suggestions” and “couldn't think of anything better”, but it was open to change.
On 30 October 2017, Björk was announced as one of the headliners for the All Points East music festival in London. She is scheduled to perform on 27 May 2018, her first confirmed live gig of the "Utopia Tour". The following day, the release date of the album was finally announced, 24 November, in addition to the reveal of the "Utopia" album cover, which was done by Jesse Kanda, Arca's frequent collaborator and director of Björk's 2015 "Mouth Mantra" music video with silicone mask designed by frequent collaborator and mask maker James Merry. On 2 November, another live date was announced, this time at the Aarhus in Denmark as part of the Northside Festival, to be held on 7 June 2018. Björk first performed at Aarhus on 9 September 1993, the third night of her first concert tour as a solo artist.
On 2 November 2017, it was announced that those who purchase the album will receive cryptocurrency in the form of 100 audiocoins (with a value of about $0.19), through a partnership with British blockchain startup Blockpool. The tracklist for Utopia was confirmed on 10 November 2017 by "Pitchfork".
On 14 November 2017, Utopia's second single, "Blissing Me", was released as a digital download only. The music video, directed by Tim Walker and Emma Dalzell, was released the following day exclusively on Amazon before being made available on YouTube. Both the song and video were well received by music critics.
On 27 November 2017, Björk said that she's going to release a live version of "Utopia". She stated “I want to take a little break and then maybe in spring arrive with an angle of the live album. I think there were a few things I didn’t completely explore, like more with soloists and mysterious kind of flute playing. And I’m gonna be rehearsing with the flute players here in Iceland… I just want it to happen organically in early spring. We have some additional flute songs and some different kind of angles“.
On 8 December 2017, Utopia's third music video, "Utopia", was released on YouTube. The music video was praised by Rolling Stone, which called it "whimsical" and "dreamlike journey".
On 13 December 2017, a two track "Blissing Me" remix EP was released digitally, featuring 2 new mixes, the first of which was a collaboration with Brooklyn singer serpentwithfeet. Björk had previously praised the singer in a September 2016 article with "The Guardian". The second remix was a "harp only" version of "Blissing Me" which has been described as "heavenly".
On 15 December 2017, Björk shared the trailer for an upcoming music video, "Arisen My Senses," the first track on "Utopia". The music video was released on 18 December 2017 on WeTransfer.
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