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personalbrand is an experimental music producer and DJ, currently in the UK after 3 years in the nascent Taiwan scene. His debut EP SHARED UNREALITIES was released in 2021 on TAR, with tracks being played on NTS, Ma3azef, Rinse FM, and Crack Magazine. His productions reconstruct elements of grime, garage, and experimental club into twisted new forms, fusing feelings of anthropocenal anxiety and post-future optimism.

Previously a resident at FINAL, Taipei's experimental music sanctum, he has shared line-ups with Palmistry, Osheyack, Sonia Calico, Qualiatik, and Air Max '97. His DJ sets are a frenetic mix of apocalyptic club sounds and mechanised electronics, rooted in London while hyperconnected with the worldwide underground.

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