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The Beach Boys Today! (also known simply as Today!) is the eighth studio album by the American rock group the Beach Boys, and their first of three 1965 releases. Although few realized the significance of the album at the time, Today! marked a major transition point for the band; notably Brian Wilson's production approach. The album is noted for its sophisticated, orchestral production methods and complex arrangements. The tracks on the first half of Today! feature an electric guitar-rock oriented sound that contrasts the second half consisting of ballads, showing an increased mature lyrical depth that would foreshadow future efforts like Pet Sounds.
Despite the album's being a noted departure from the Beach Boys sound that largely pervaded prior efforts, the album was a commercial success; Today! climbed to number four in the US chart during a chart stay of 50 weeks and also reached number six in the British chart during the summer of 1966. The album was placed at number 271 in the Rolling Stone magazine's list of the 500 greatest albums of all time.

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