2005 – present (12 years)
Sprengjuhollin is an Icelandic pop group from the nation's capital Reykjavik. Founded in 2005, the group broke out in 2007 with the release of three consecutive singles that all went to the top of Iceland's harmonized radio play chart based on airplay from all music radio stations in the country and held the top place for a total of 27 weeks in 2007.
The success was immediately followed by the LP 'Timarnir okkar' that sold 7.300 copies in three months making it one of the most sold records of the year in a country of 300.000 inhabitants. It was produced by Valgeir Sigurdsson (Bjork, Bonnie 'Prince' Billy, mum, CocoRosie). The record also garnered much praise from critics upon release and featured prominently at all local publications' end-of-year lists. At the 2007 Icelandic music awards Sprengjuhollin received five nominations; for best album, best song, best songwriter, best lyricist and best use of internet tools.
Sprengjuhollin's success in its native Iceland can be viewed objectively by the broadness of its fanbase that covers art school hipsters, mechanics, housewives, convicts and politicians. The band's songs are played on all radio stations ranging from alternative counter-culture stations focusing on the excess in music to stream-lined easy listening-radio venues. Sprengjuhollin's sound shall therefore be described as popular music in its widest sense: music seeking influence from rock and pop pillars such as The Velvet Underground, Supergrass, Blur, Bob Dylan, The Kinks, The Zombies, The Stone Roses and Belle & Sebastian; soul artists such as Martha and the Vandellas, as well as more recent sounds such as The Strokes. Every note is delivered with the honesty needed to capture the attention of almost everybody.
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