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1982 – present (35 years)
London, England, United Kingdom
Sade (pronounced "shar-day") is a Grammy-winning, world-famous English group, which achieved success in the 1980s, 1990s and 2000s. Their music features elements of jazz, funk, soul and R&B. Sade was formed in 1982, when members of a Latino-soul band Pride — Sade Adu, Stuart Matthewman and Paul Spencer Denman — together with Paul Cook formed splinter group and began to write their own material. Later, in 1983, Andrew Hale joined Sade. In 1984 Paul Cook left the band.
Sade, named for the moniker of their lead singer, made their debut in December 1982 at Ronnie Scott's Club in London, England, in support of Pride. In May 1983 Sade performed at Danceteria Club in New York, NY, United States. It was the first US Sade show. They received more attention from the media and record companies and separated finally.
On 18 October 1983 Sade Adu signed with Epic Records. The rest of the band signed in 1984. All Sade albums were released through this label.
Sade made a great contribution to development of the modern music. They have dismantled many of the old music business ways and quite promptly became a fully functioning autonomous unit with a firm grip on every aspect of the recording process.
Sade is first and foremost a live act. Sade Adu said in one of her interviews: "When we play I know that the people love the music. I can feel it." Throughout their history, Sade have always attracted a diverse, multi-racial audience who are drawn by the band's open-minded approach to music. "And that's the best thing we've achieved."
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