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South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that have taken place every spring in Austin, Texas since 1987. SXSW is centered around the downtown Austin Convention Center and each of the three parts run relatively independently, with different start and end dates. The music festival is one of the biggest in the United States, with more than 1,400 performers playing dozens of venues around Austin for four days in March. SXSW is the highest money making public event for the Austin economy, bringing in more revenues than Austin City Limits Music Festival and the Texas Longhorn football home football games.

1994 saw the addition of SXSW Film and Interactive conferences. SXSW Film has become one of the world's premiere film festivals, focusing on new directing talent. Similarly, SXSW Interactive has attracted a strong following among Web creators and entrepreneurs.

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