For Lots of reasons : because the Lovelorn from Italy was called Lovelorn first, because lovelorn is a very common word on the internet. Lots of bands changed their name : Queen was once called Smile, Pink Floyd was Meggadeath, The Birthday Massacre was Imagica, Led Zeppelin was The New Yardbirds etc... ;)
Some news : the debut album from Lovelorn (the Lovelorn from Belgium) is scheduled for September 2012. It has been produced and miwed by Victor Love. There will be some surprises : cover, guest appearance.
Hello. Lovelorn (from belgium) is currently recording it's first album. Check episode I here : http://www.youtube.com/watch?v=J0ojJlH1eNU
The album will be mixed and produced by Victor Love (Dopestars, Epochate, Omega Lithium)
Take care that there are actually 2 bands called "Lovelorn". One from Italy and one other from Belgium. Source : http://www.spirit-of-metal.com/groupe-groupe-Lovelorn-l-fr.html http://www.spirit-of-metal.com/groupe-groupe-LoveLorn_(Bel)-l-fr.html