Frontwoman Maria Brink told Steppin' Out magazine that despite its title, this is an empowering, beautiful song for women. She explained: "Everything that the word 'whore' means, that song rebels against. That song is sarcastic. It's kind of about learning how to let go of the power that we let other people hold over us with their words with their belittling. Nobody can control us, nobody has the power…. kind of freeing ourselves from the vulnerable, weak parts of us."
"When somebody calls you something demeaning or hurts you," Brink added, "we're the ones letting them hurt us by letting their words be that powerful. It's about letting go. If you listen to the words: I am the dirt you created. I am your sinner. I am your whore, but let me tell you something — you love me for everything you hate me for. It's all reverse psychology."
Brink created the term Women Honoring One Another Rising Eternally to give new meaning away from the derogatory connotation of the "whore" word. "This is an honest and raw movement that needs to be heard," she exclaimed. "The message behind this song is taking back control. It is about taking the power from a disgusting and degrading word and turning it back around on the accuser. It's about self-empowerment, love, and liberation."
Guitarist Chris Howorth added: "One of the best things about the song 'Whore' is all the feelings and thoughts that the word alone provokes, and that's great, but at the end of the day, it's just a word. The only power it really has is the power that we give it. It's really just about taking the power back from the word, and when you get past all the controversy of the word, you have a bombastic rock and roll song with crushing guitars and huge drums that will have you screaming whore at the top of your lungs!"
The song's voyeuristic music video was directed by longtime In This Moment videographer Robert Kley and set in prohibition-era New York. Maria Brink co-starred in the clip with Motionless in White vocalist Chris Motionless. "His look is so perfect for the dirty vintage feel of the video, and he was a perfect gentleman while being violated by me," said Brink.
"I knew how amazing placing the visual arts to 'Whore' would be when we wrote it, and I have been waiting to release this video since we recorded the song," she continued. "I am so passionate about the concepts and every single detail that goes into shooting a music video, and I created my own stimulating visual metaphor to make this - I am grateful to have worked with Robert Kley again, he always seems to help me bring what I see in my mind to life. 'Whore' is a song that pushes boundaries, and I needed the video to do the same. The song is about taking back control. It is about rising above and finding the power within ourselves. I hope everyone enjoys it!"
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