When you hear him, you'll like him, but when you listen you'll love him.
A breath of fresh air is something that you can't truly appreciate until you've nearly been suffocated, taken a step out the house on an early spring morning, or until you've gotten so accustomed to low quality material that you find yourself tolerating underachievers because they sound better than what everybody else is putting out. If you have a room full of women, with ten of them being 3's, and then you insert a 6, yes she may look better than the rest of the women, but a 6 she still is.
The good news is that a breath of fresh air is upon us all in the form of G.o.D. Jewels. Hailing from the South Side of Chicago, otherwise known as the Wild Wild 100's, G.o.D. Jewels has been honing his craft, while quietly making moves and conjuring up his personal campaign on how he plans to enter the game, take over the game, and leave an impact that will match up with Hip-Hop's pioneers and ambassadors.
When first encountering this young artist, many people will wonder what motivated him to choose the name he uses. Taking a page out of the late Notorious B.I.G.’s book, the acronym “G.o.D.” serves as a catchall for a wide array of sayings and slogans that Jewels lives by. Whether it’s “Glory or Death” or “Greatness opens Doors”, “G.o.D.” can take on almost infinite meanings. At the same time, he feels as though he is in fact “God’s Jewel”. A special and uniquely talented individual, blessed with poetic and musical gifts that would make Apollo himself green with envy. He encourages everyone to realize their full potential and worth as human beings. “We’re all jewels in our own right, some just shine harder than others.”
Living in the Midwest in his formative years has molded an original artist whose style is not in prison; not trapped in one dimension. While his Chicago pride and dialect is very evident in his music, with his manifest destiny flow, his words and style transcend the regions. If you are a fan of hip-hop, you will be a fan of this man.
In today's music industry, especially hip-hop, who you are off of the microphone often takes precedence over what you are saying. G.o.D Jewels realizes this, and does not shy away from who he is, and how his environment has influenced him. Violence doesn't fuel his lyrics, and his priority isn't to be a super-thug, however he does live by the first law of nature, self-preservation.
Although he is not a member of any prevalent Chicago gang, he has lived around many people who at one time would be considered rival gang members. Jewels could be known as a street scholar because he definitely knows his lit . Jewels is one of the many who now realize that gang banging and killing over blocks and colors is senseless. His crew, Embassy Empire, also known as E2, is made up of one of the Folks, one of the Black Stones, and one of the Lords. He states, "So it's like almost all gangs is represented within that one clique. And that's just a symbol of where Chicago is at right now as far as gang relations…Everybody kick it, and everybody is cool…Regardless of who or what you is. I know a lot of Folks, Moes, etc. I don't give it a second thought, that's how used to it we are."
It's been said that the strong move quiet, and while Jewels has been quietly honing his craft, there is a rage within him that the rap game will soon feel. Jewels will let you know, financial prosperity in this game is definitely a motivation, but respect and accolades for his work take precedence. So embrace yourself for a movement, a movement that will create classical music, and tell the contemporary story on what it means to be young, black and gifted in this ever-changing volatile world.
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