The track is heavily based on vocal samples, a staple of New Orleans bounce. One included sample is New Orleans bounce track “Smoking Gun” by Magnolia Shorty, mixed with City Girls vocals written to sound similar to that track. Also sampled is “Lollipop” by Lil Wayne, frequent collaborator and the man who brought Drake into an international spotlight.
At the end of the song, Drake samples the seventh episode of the second season of popular TV show Atlanta, which is written, directed, and acted in by Donald Glover a.k.a Childish Gambino. This episode revolved around Drake and was aptly titled “Champagne Papi.”
Days following the album’s release, “In My Feelings” garnered widespread media attention due to a viral video of comedian and Instagram personality, TheShiggyShow, dancing to the song’s hook. The video evolved into the #DoTheShiggy challenge where people would try to replicate Shiggy’s original video. The challenge led to “In My Feelings” topping the Billboard Hot 100.
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