Clifford White is one of the early pioneers of the new age music movement, having experienced a massive hit at the tender age of 17 with “Ascension” in the mid 1980’s. After many years away, Clifford blasts back on the scene this year with his truly epic CD entitled 'The Gods Of Olympus'.
In 1985, fledgling new age record label New World Music released a deceptively simple album entitled Ascension by the unknown 17-year-old music composer Clifford White. Ascension was a new age smash hit - selling hundreds of thousands of copies worldwide and quickly established Clifford as a leading composer and producer of the then embryonic UK new age music genre.
During this busy 80s period Clifford set up a recording studio especially to produce for both established and emerging new age acts, including Stairway (Jim McCarty from the Yardbirds, Loui Cennamo & Jane Relf) and the title track to Chris Michell's best-selling album Dolphin Love. Clifford eventually clocked up writer and producer credits on more than 26 albums for New World Music and Polygram Theta amongst other labels.
Clifford's ongoing enthusiasm for the genre was not only limited to its production - Clifford became founder member and secretary of the New Age Music Association (NAMA) - at one point a 40 member strong organisation where top artists such as James Asher, Kevin Kendle, Asha Quinn and Tim Wheater met with lesser known composers and enthusiasts on a regular basis (on a barge in Kings Cross no less!) to discuss and develop the new age music genre. This in itself led to a number of spin-offs, including the creation of a new age music magazine entitled 'Sound Waves' and a series of collaborative concerts and appearances under the NAMA banner.
Alongside all of this growth and activity, Clifford still found time to write and produce 7 solo albums over a 10 year period (1985-1995) - each one markedly different and with its own particular sound and quality. Working in mainly one of four musical genres, his most recognised style is in part similar to Vangelis or Kitaro and can best be heard on the albums Ascension and Aqua, whereas a more classical sound can be enjoyed on Revelation or Nature's Symphony. Fans of latin-jazz atmospheres have enjoyed Clifford's Twilight Paradise and The Lifespring albums, whilst those who like their music with more rhythmic propulsion were responsible for making 1995's Myths of the Rock Clifford's best-selling album since Ascension.
Perhaps to end on a high, after the release of Myths of the Rock in 1995, Clifford stepped out of the limelight to pursue an alternative career by launching 21st Century Design - a web site design agency. In a matter of a few short years this grew to become 21st Century New Media Ltd - now a successful company specialising in offering web site solutions and Internet, Film and TV related training courses, plus the production of covermount CD-ROMs for the likes of GQ and New Woman magazines, as well as developing fully-fledged e-commerce applications and online software for internet businesses. Clifford remained at the helm of 21st Century throughout the 90s and the 00s and continues on even now in his role as Creative Director of the company.
In 2003 Clifford was approached by New World Music to do a 'best of' compilation of his works entitled An Island Called Paradise. Reactions to the album were as positive as they had ever been and the album continues to sell well on the label. Prompted by this Clifford began to reconsider a return to his 'roots'…
In early 2005 Clifford met up with Medwyn Goodall - a legend in the world of new age music with over two million album sales to his credit - who was coincidentally launching a new age record label of his own. With their mutual commitment to the genre in evidence, Clifford's company quickly organised the development of Medwyn's new record company website MG Music, which has since has been doing record business in sales of new age CD's and albums via the web. In 2009 Clifford finally returned to producing music with the epic album The Gods Of Olympus and again in 2010 with The Healing Touch. Clifford also continues to promote the genre in general with his creation of the busy social forum The New Age Music Network and he also manages the popular music website portal The New Age Music News.
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