The album was originally going to be released on September 2017 by the name of "XCX World", however due to leaks and Charli's record label, it was delayed/canceled.
Charli first said the album was going to be champagne-based, and that 70% of the songs are about partying with champagne, and that the 30% of the songs are about crying into champagne. This concept was reflected on the single "After the Afterparty", which single cover is a blue champagne bottle.
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