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Biography

It is not news that the internet has made viable new routes for the stardom, but the way the pernambucana Byanka Nicoli viralized in the networks still is reason of curiosity. A 29-year-old Trans woman living in the Nazaré da Mata municipality in the interior of the state has gained fame in the local LGBTI community with audios that are circulating in WhatsApp conversations, the country's most popular instant messaging application.

After receiving nicknames like "queen of the audios" and "voice of WhatsApp", she happened to invest in the race of digital influencer.

In an interview with Diario de Pernambuco, Byanka says that everything started spontaneously. "I sent the audios in a group with close friends, but they went through the recordings without me knowing." From nowhere, many people started to come in my nets to say 'Hi Byanka, I listen to all your audios.' "I began to understand and I found it funny. " The first viral was an audio in which she invites friends to a colleague's birthday: "Tomorrow will be ruffled, fagged." Nininha's pool Rafael will sing and the entrance is $ 12. ".

Byanka believes that being a trans woman can help give visibility to this minority. "I'm happy because it all breaks society's prejudices. I think my fame can help in a greater acceptance of trans. So much so that even 'heterosexuals' have started to follow me and to speak my sentences."

Pernambuco always flirted with the playful scene while recording audios while listening to rhythm tracks. He also publishes photos with artists of this universe, such as Priscila Senna (Musa do Calypso), Eduarda Alves, Tayara Andreza, Raphaela Santos (lead singer of the band A Favorita), Troinha and MC Elvis. To consolidate his presence at the parties, he released the song So vamos, a brega-funk produced by Fabrega. The letter, which gathers several staff of the interpreter, was signed by Kira and Felipe Guedes.

Byanka Nicoli inspired the collection Essays, from the clothing brand Filter Store. The shirts on the blouses are marked with "Change your face" and "Correct". "The Essays have a very pop vibe and 1990s, but I wanted to give a more local feel to it, so I looked for something humorous and unpretentious, and that's where Byanka comes in. It fits perfectly with this universe," explains Fernando Monteiro, creative director of the brand. The parts are for sale in the direct function of Instagram (@filterstore).

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