Ahead of their massive headlining show at Wembley Stadium in December 2014, BMTH set out to write a new style of song for an arena sound. Vocalist Oli commented on the difference in his songwriting approach for such a show in an interview with Gigwise.
"When we started this band, we were young and, I don’t want to say we hid behind the noise, but that’s just what you like when you’re a kid. As we got older, our taste in music changes, and we’re just trying to reflect that with what we do, rather than trying to write something we would’ve ten years ago."
The song is about the expectations in life that can grow too much to bear, and about someone that could take that weight off your shoulders and help you back up.
Leading up the release of “Drown,” vocalist Oli Sykes uploaded parts of the lyrics to his Instagram, giving fans a sneak peak of the lyrical content.
The cover art and music video of this song feature the band dressed up in the style of The Beatles, and the music video features them playing in a space similar to that of The Beatles' performance on The Ed Sullivan Show.
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