In 1994, Geffen released his third album, Aviv Geffen III (III אביב גפן), a concept album about negative effects on someone who was forced to join the army, the album did not mark a change in Geffen's sound. The production was handled by Geffen and Lior Tevet. The album featured the major hit Ha'im Lehiot Bach Mehohav? ("Should I Be In Love With You?" / "?האם להיות בך מאוהב"), which was promoted by a video and followed the success of Achshav Me'unan (עכשיו מעונן).
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