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Fernando Martinez is a recurring radio personality in many Grand Theft Auto games, starting with Grand Theft Auto III. After Lazlow, Fernando Martinez is the character with the most appearances in the game series. He is voiced in all his appearances by Frank Chavez. Although he speaks fluent English, sometimes he says Spanish words, at those moments he reveals that he has a natural Puerto Rican accent.

Fernando Martinez in the games is a longrunning radio host with a career on and off radios for almost 30 years. However, he comes across as a "Latin lover"" who seduces all the women he meets and who has a passionate and lustful personality. He frequently loses himself in his musings, poetic yet eccentric, about subjects such as passion and romance. He likes to give tips on how to get the women and how to secure the "passion" on a relationship. He holds mysoginistic and machoist views on women, which come to bite him later on his career as views on gender roles change more and more in society. His personal life also is implied to have gone downhill later on his career with some personal problems. All of these qualities are played for laughs in the games.

His radio career dates back to at least 1984, as the co-host of Emotion 98.3 during the events of Grand Theft Auto: Vice City Stories. He originally shared the show with Lionel Makepeace, who was often at odds with him and did not understand Fernando's poetic yet shallow monologues about passion and lust. By the events of Grand Theft Auto: Vice City he had proved popular enough that he hosted the show himself by 1986, possibly because his philosophy on passion fit much better in the era than Makepeace's deeper more sensitive views on the subject. Around this time Martinez also did commercials for Medallion Man advertised on radio stations throughout Vice City. At one point he details how, during one of his visits to the Malibu Club, he happened upon a lonely woman and introduced her to an Englishman named Kent Paul, and thus realized that he had a "gift for bringing people together", possibly foreshadowing his future business venture.

Sometime after 1986 he was fired from Emotion 98.3 and forced out of Vice City for an unknown reason, and moved to San Andreas where he became the improvised host of Lonely Hearts on WCTR after hijacking the show from then-current host Christy MacIntyre in 1992 during the events of Grand Theft Auto: San Andreas.

In Grand Theft Auto III he resurfaces in 2001 running a program in Liberty City called "Fernando's New Beginnings", where husbands relieve the stress of married life by getting a mistress. He is interviewed on Chatterbox FM by Lazlow. When asked about his ethnic background, he says he is "Latin" but later claims that he is from Upstate Liberty. Lazlow eventually gets fed up when he realizes "Fernando's New Beginnings" is nothing more than a brothel, and ends the interview by yelling "You're just a cheap pimp from Upstate, get out of my studio!". This "early installment" feature about Fernando not being a Latin was later retconned, and eventually he became explicitly stated as an immigrant from a Latin American country.

In 2008, he resurfaces again in GTA Episodes From Liberty City as the host of the episodes' exclusive radio station Vice City FM in Liberty City. He admits that he has several children, is a registered sex offender not allowed within five miles of a school, and has a sexually transmitted disease.

By 2013, Fernando is once again living in San Andreas, again working for WCTR, and can be heard on the radio in GTA V. He has his own program called "The Fernando Show", where he is seemingly trying to give up his outdated and sexist womanizing ways and trying, though very frequently failing, to respect women and treat them as something more than just sex objects.

During his interview with Sue Murry, he shows sexual attraction towards her (despite earlier implying that he is either married to or living with the mother of his children) and is unable to refrain from continuously hitting on her until eventually she becomes outraged and leaves the studio, accusing Fernando of being a "woman hater" due to his sexist remarks and behavior.

In GTA V, Fernando reveals that he is actually an illegal immigrant that got to the United States of America by outrunning a speed boat, presumably referring to the country's Border Patrol.

Fernando often refers to himself in the third person.

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