Friday 10 September 2010 at 6:00pm
800 W Olympic Blvd, Los Angeles, CA 90015, United States
Tel: (213) 765-7000
There are entertainers who sing for their people and then there are singers who speak for their generation. Stevie spoke for hearts and souls; Marvin crooned for his country; Fela sent the rhythm of Africa abroad; Curtis gave the ghetto a voice. Artists come a dime a dozen, but a spokesman for the masses who's been bestowed with a voice from the heavens, once every generation. With Songbook/Atlantic Records R&B blessing Trey Songz, the first generation to come of age in the 21st century has one they can claim as their own.
The anointment of the Petersburgh, Virginia inspiration will be solidified with his second collection, the emotional joyride entitled "TREY DAY." Spanning a sonic spectrum, the album bathes in waves of chord colors (reminiscent of Jodeci's "DIARY OF A MAD BAND"), with Trey's pen painting so vividly it could pass for a crayon. Much of this lush production comes courtesy of some of the best producers in the business. To note a few: Dre and Vidal, Danjahandz, Jimmy Jam and Terry Lewis, and Troy Taylor, who signed Trey to his Songbook Entertainment imprint in 2003 and produced the lion's share of his 2005 debut, "I GOTTA MAKE IT."
One thing that Trey does better than any young R&B artist today is to create songs that resonate with fans regardless of gender, race, age, or residency. His music soars above categorization. You'll be hard-pressed to find many who can't relate to the gorgeous "Last Time." With production by R&B sure-shot Bryan-Michael Cox, Trey documents the challenges of monogamy and the complexities of infidelity in one final episode with his female on the side. The song is beautiful. It's ugly. It's common. It's special. It's human.
So Trey's reign begins. The people of today are ready for their representation (over 400,000 of them are his Myspace friends!). They've actually been ready since day one. Just like Trey speaks up for them, they've reciprocated. "Before my first album came out, the fans on my website were calling the release date, "Trey Day." So I decided this time it's gonna be "TREY DAY" for real. The first album was an introduction and this is the arrival."
Don't want to see ads? Subscribe now