"My My My!" is a song by Australian singer and songwriter Troye Sivan. It was written by Sivan, Leland, Oscar Görres and James Alan Ghaleb, with production handled by Görres. The song was released via Universal Music Australia on 10 January 2018, as the lead single from his upcoming second studio album.
Sivan collaborated with Spotify to promote the single. On 4 January 2018, he teased the song on social media by posting a blank video with the word "my" flickering on the screen. A day after, he posted a photo of a Spotify-branded billboard in Times Square, which features a black and white photo of his face and the words "6 days", revealing the song's release date. On 8 January 2018, he unveiled the official artwork of the song, and teased the music video the day after. In the short monchrome clip, he can be seen posing against the wind in an abandoned warehouse. The accompanying music video is directed by Grant Singer.
The song received positive reviews from critics who called it an, "infectious celebration of sexual desire." Pitchfork's Jamieson Cox declared that it was, "one of the first great songs of ". NPR's Katie Anastas also praised Sivan's performance calling it, " his most confident, clearly having fun with his grittier, sexier image," and that he had established himself as a "confident, unapologetically queer icon."
Credits and personnel:
Troye Sivan – songwriting
Leland – songwriting
Oscar Görres – songwriting, production
James Alan Ghaleb – songwriting
Randy Merrill – mastering engineering
John Hanes & KNFRT – engineering
Serban Ghenea – mixing
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