Hollister Co. (abbreviated to HCO or Hollister) is an American lifestyle brand by Abercrombie & Fitch Co. The concept is designed to attract consumers aged 14-18 (Young Teens) through its SoCal-inspired image and casual wear. Goods are available in-store and through the company's online store. Despite the age target, the appeal of the HCO brand is universal like its parent brand and was ranked as the second most preferred teen clothing brand in 2008 by US Bancorp Piper Jaffray.
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