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Avant-pop refers to music that employs conventional pop idioms - such as engaging melodies and harmonies and accessible hooks - and changes things up by putting an exotic, unpredictable spin on things. This can be accomplished through the addition of unexpected and unconventional instrumentation, tape effects and electronics, unusual song structures, studio trickery, stylistic curveballs, or any other wacky innovation an artist can dream up. When done right, this approach creates a pleasing and exciting tension between the catchy and the dissonant… read more

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