It's just the name of a stage that doesn't have a company sponsor. Bluesfest itself has more electro acts this year but they're not limited to that stage only, nor is that stage featuring only electro acts.
Not all that impressed with the lineup. Not that there are bad acts, but most of them have played Bluesfest before in the last couple years. I'll gladly go see some of them again. I think the only one I haven't seen that I'm looking forward to is Norah Jones. Billy Bragg could be cool too.