In a very unique way, Freelance Whales took it upon themselves to promote their club gigs. They would play acoustically in the street and at subway stations, staying in the areas of New York City that were aggressively consuming culture. They spread the word of nearby gigs by handing out flyers at these open-air shows. It was also in the street that they starting building a reputation and attracting industry folk.
Click through to check out the performances and stories behind “Ghosting,” “Location,” and “Generator ^ Second Floor” at Last.fm Studios New York.