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Viral video campaigns are about as common as spam nowadays, but every once in a while, one of these 21st century marketing wonders gets the attention of the music scene. Such is the case with the elusive Swedish YouTube phenomenon known as “iamamiwhoami,” who first started uploading cryptic music videos (and e-mailing websites about them) in December 2009.
None of the individuals who appear in the videos identify themselves. However, the female star of the “iamamiwhoami” videos is in fact Swedish singer-songwriter Jonna Lee, as evident from a music video titled “t”. Lee has not commented on the involvement of the project herself, neither has her record label. It is also likely that Claes Björklund is involved in the project, as he was responsible (along with Lee) for the registration of several of the band’s songs with the International Standard Musical Work Code.
The iamamiwhoami project has spawned a set of music videos and their corresponding tracks which spelled out the word “bounty.” The set of videos alone has over 4 million views on their YouTube channel.
In Novemeber 2010, there was a stream of an iamamiwhoami live concert recorded in the woods of Sweden. It has since been removed from the website, but can be viewed in full on YouTube.
iamamiwhoami also won a Swedish Grammy for “Innovator of the Year” in 2011, making it their first award. They were also nominated for an O Music Award in the Innovative Artist category.
None of the individuals who appear in the videos identify themselves. However, the female star of the “iamamiwhoami” videos is in fact Swedish singer-songwriter Jonna Lee, as evident from a music video titled “t”. Lee has not commented on the involvement of the project herself, neither has her record label. It is also likely that Claes Björklund is involved in the project, as he was responsible (along with Lee) for the registration of several of the band’s songs with the International Standard Musical Work Code.
The iamamiwhoami project has spawned a set of music videos and their corresponding tracks which spelled out the word “bounty.” The set of videos alone has over 4 million views on their YouTube channel.
In Novemeber 2010, there was a stream of an iamamiwhoami live concert recorded in the woods of Sweden. It has since been removed from the website, but can be viewed in full on YouTube.
iamamiwhoami also won a Swedish Grammy for “Innovator of the Year” in 2011, making it their first award. They were also nominated for an O Music Award in the Innovative Artist category.
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Shoutbox
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anutcha wrote:
sever sever sever sever sever
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meucucomactivia wrote:
CRYING
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tyuig64 wrote:
Sever is the most beautiful one yet, by far.
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J-Dreamer wrote:
to sever : to put or keep apart : divide; especially : to remove (as a part) by or as if by cutting
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daulkim wrote:
sever
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midevantier wrote:
sever <3
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J-Dreamer wrote:
I think there's a fur ball trying to overpower me.
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RTOOHEY wrote:
@acrackedsmile - I always buy iam's music :)
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RTOOHEY wrote:
I wont be fooled by its touch.
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Papkus wrote:
♥ wow
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marieaugustine wrote:
Sever ♥
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IhaveSeenItAll wrote:
oh my iamamiwhoami! Sever is abso-fucking-lutely heartbreaking.
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KarlaNeves wrote:
Sever. <3 +1
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Deturpado wrote:
Sever. <3
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ACrackedSmile wrote:
Does anyone actually buy her music? I'm waiting for it to be released on iTunes...
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R3CURSION wrote:
I'm glad they seem to be keeping the "iamamiwhoami" name for their album. I would have hated to have 500+ scrobbles (with my listening habits, that's a lot) under an outdated tag.
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rafaShirakawa wrote:
Sever is heavenly [3]
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Nellybfreshz wrote:
Sever is heavenly [2]
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J-Dreamer wrote:
sever is the best one so far. [2]
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Qujant wrote:
Sever ♥
Videos
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31 Jul 2011 | from www.youtube.com/profile_videos?user=iamamiwhoami
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Time:
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More in
Music
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15 May 2011 | from www.youtube.com/profile_videos?user=iamamiwhoami -
15 Nov 2010 | from www.youtube.com/profile_videos?user=iamamiwhoami -
15 Nov 2010 | from www.youtube.com/profile_videos?user=iamamiwhoami
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Recent Activity
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RTOOHEY uploaded severr to iamamiwhoami’s images. 30 minutes ago
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RTOOHEY uploaded sever4 to iamamiwhoami’s images. 45 minutes ago
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RTOOHEY uploaded sever3 to iamamiwhoami’s images. 48 minutes ago
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RTOOHEY uploaded sever1 to iamamiwhoami’s images. 57 minutes ago
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dayMdel and marieaugustine added iamamiwhoami to their libraries. 1 hour ago
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CookiePolice wrote about iamamiwhoami in Albums of 2012. 2 hours ago
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mnitka, bieff_romania and listenfra added iamamiwhoami to their libraries. 2 hours ago
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JeXe-Em uploaded Chewbaccalooksatjonnalikewhatimdoinghere to iamamiwhoami’s images. 6 hours ago
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JeXe-Em uploaded Her to iamamiwhoami’s images. 6 hours ago
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diogo_gonc and Jorise92 added iamamiwhoami to their libraries. 6 hours ago
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Groups (33)
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Jonna Lee
71 members
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iamamiwhoami
410 members
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☼ ☂ ♫ ♞ ♆
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fascinating women
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