i SQUARE

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Biography

i SQUARE is a new dimension for music.

Hip hop, pop, R&B and electronica converge within the Los Angeles quartet’s sonic framework. i SQUARE —Mike J, Destiny, Briddy and 10Beats—strike a delicate balance between the otherworldly and the infectious. Their debut single, “Hey Sexy Lady,” shows the shape of pop to come. Available now on iTunes and all online retailers via Pentagon/Bad Boy/Interscope, “Hey Sexy Lady” sleekly shimmies with style and substance. Mike J croons out an undeniable melody as Briddy and 10Beats volley rapid rhymes back and forth. Destiny hypnotizes like a techno temptress, beckoning everyone to the dance floor. With production from Rami Yacoub, Carl Falk and Steve Angello, “Hey Sexy Lady” announces the arrival of i SQUARE. Executive produced by hip hop icon Sean “Diddy” Combs and music production collective The Pentagon, i SQUARE ‘s forthcoming full-length will prove it’s hip to be square.

About the group’s musical mission, Mike J puts it best. “This is a whole new genre. There’s rap, there’s R&B and then there’s iSquare.”

i SQUARE officially formed in 2009 under one roof. That roof happened to be Babyface’s Brandon Way studios in Los Angeles. Mike J was working as a writer and producer at the studio, while Briddy was interning. The two decided to collaborate one day at the suggestion of The Pentagon’s Damon Thomas. It was instantly magic. Deciding to expand their creative palette, Briddy brought in 10Beats, and the trio began writing fervently.
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