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Farming inspired boy band The Churned return as part a new Yeo Valley campaign during Saturday’s first ad break of The X Factor Live show. Picture, from left, Matt, Zak, Aiden and Bradley

Organic dairy firm Yeo Valley will debut The Churned’s first single, Forever, in a two-minute ad during tomorrow’s ITV talent show.

The video, filmed at the Yeo Valley farm in Blagdon, Somerset, sees the quartet – Aiden, Matt, Zak and Bradley – dressed in flat caps, overcoats and Wellington boots, crooning about “harmony in nature” while they milk cows.

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