Udora

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Four years of dreaming, working hard, and Udora has come to Liberty Square… Back home in Brazil, Liberty Square - the historical landmark, was always perceived as a symbol and a refuge to the chaotic lifestyle in Belo Horizonte. On their debut album, Udora finds deeper meanings to those words. “Liberty Square represents the physical place where we came from, but more importantly, it also represents a state of mind, a metaphor for what we’ve always dreamed to become.” says Gustavo Drummond, the band’s lead singer/songwriter.

The story begins in Brazil at their defining point – playing the Rock in Rio Festival, the largest concert ever held in South America. Udora battled and beat over 1,500 bands for the main prize of performing in front of a crowd of 250,000 people. The exposure at the festival led to a successful tour where they sold over 10,000 self-released CD’s over more than 150 shows. Taking the band as far as they could in Brazil, Udora moved to Los Angeles, where they still reside to this day. The guys arrived with the clothes on their backs, a few guitars, and 700 dollars in their pockets. They bought a van, found an old mattress on the streets, threw it inside and this became their new home. Struggling from day to day, Udora played countless shows throughout the United States, always trying to absorb the many nuances and subtleties of the American culture, but never departing from their original roots. Things started to fall into place when more and more fans started to converge.
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