The band collaborated with will.i.am in the creation of the track. It was first developed by Brian Eno under the title “Diorama” during a break in the recording sessions. The band reworked the track under the new title of “Crazy Tonight” before retitling it again as “I’ll Go Crazy If I Don’t Go Crazy Tonight”. Several of the song’s lyrics were influenced by Barack Obama’s presidential campaign. Bono stated to Q magazine that the lyrics “[sound] like a T-shirt slogan to me”, also noting that it was No Line on the Horizon’s equivalent to “Beautiful Day”.
The song was used in television commercials for a new Blackberry application, called the “U2 Mobile App”, which was developed as part of Research in Motion’s sponsorship of the U2 360° Tour.
“I’ll Go Crazy If I Don’t Go Crazy Tonight” was first played on 4 March 2009 on the Late Show with David Letterman, one of three performances of the song during the No Line on the Horizon promotional touring. Redanka’s “Kick the Darkness” remix of the song was played throughout the U2 360° Tour, with the exception of a concert in Barcelona where it was performed two times. For the first time the band played the remix and, then, as one of the encores, the album version was performed for a video shoot. The performance in this style is intended to disorient the audience as the band move from the “personal” first half of the concert into the “political” second half.
The first music video received its world premiere on 17 July 2009 through U2’s YouTube channel. Directed by David O’Reilly and designed by Jon Klassen, it is the band’s first animated music video since 1995’s “Hold Me, Thrill Me, Kiss Me, Kill Me”, and is one of the few not to feature the band. It depicts several people in a city undergoing hardships, and the events that interconnect them and bring them happiness as they decide to make changes in their lives. The video was entered in the 2009 Ottawa International Animation Festival.
The second music video was directed by Alex Courtes and produced by Malachy Mcanenny. While the O’Reilly video plays over the studio version of the song, the Courtes version is the single edit. It consists of a live performance taken from the U2 360° Tour, filmed at Camp Nou in Barcelona, Spain, on 2 July 2009.
Edited by miniimage on 5 Nov 2009, 06:04
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