The song is featured in a 2007 McDonald’s commercial; it not only plays in the background, but the viewer sees at the beginning a DJ placing the “The Way I Are” record onto a turntable. The song was also featured on Dancing with the Stars when Spice Girls member Melanie Brown performed her freestyle dance to the live band’s version of the song with her professional partner, Maksim Chmerkovskiy. The song is on the soundtrack of NBA Live 08 on all consoles.
The music video for the song was shot in the City of Salford in Greater Manchester, UK, on May 18, 2007. It was directed by Shane Drake. Drake commented on the video and said:
I like to tell stories with my videos — and Timbaland’s new video is going to be unlike any other. Utilizing the tools of incendiary cinematography and fierce lighting schemes, I plan to sculpt an edgy masterpiece, oozing with style and impact. With each rhythmic pulse and beat we will time crafty edits, sharp as tacks and smooth as steel. This video is going to be an artistic expression of Timbaland’s music. As an added element of force and velocity, we will follow Timbaland as he cruises around the city. From the colors, to the wardrobe — to the edits, we will craft a slick masterpiece that defies genre and truly defines cool & will show off Timbaland in a “super” music video.
The video version includes an extra verse from Timbaland’s brother Sebastian. This verse was added to ‘pad out’ the song, as the album version of the song has an elongated period of time in which nothing but the beat is played. Though being unusual for American music video productions, the video world premiered and received its first official airing on June 15 on the German music television channel VIVA.
The video also includes three English freestyle football players. A “director’s cut” of the video is now on YouTube and it features Timbaland in an black cab and shows him in a more casual perspective. The music video has received over 60 million views on YouTube.
Edited by WichitaQ on 19 Mar 2009, 17:15
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