The Way I Are (3:50)

Cover of Shock Value

From Shock Value and 40 other releases

The Way I Are is a song by Timbaland, released as the second single from his second album, Timbaland Presents Shock Value. The song features R&B singer Keri Hilson and rapper D.O.E., both of whom are signed to Timbaland’s Mosley Music Group label. It was released digitally worldwide in May 2007.

The song is featured in a 2007 McDonald’s commercial; it not only plays in the background, but the viewer sees at the beginning a DJ placing the “The Way I Are” record onto a turntable. The song was also featured on Dancing with the Stars when Spice Girls member Melanie Brown performed her freestyle dance to the live band’s version of the song with her professional partner, Maksim Chmerkovskiy. The song is on the soundtrack of NBA Live 08 on all consoles.

The music video for the song was shot in the City of Salford in Greater Manchester, UK, on May 18, 2007. It was directed by Shane Drake. Drake commented on the video and said:
I like to tell stories with my videos — and Timbaland’s new video is going to be unlike any other. Utilizing the tools of incendiary cinematography and fierce lighting schemes, I plan to sculpt an edgy masterpiece, oozing with style and impact. With each rhythmic pulse and beat we will time crafty edits, sharp as tacks and smooth as steel. This video is going to be an artistic expression of Timbaland’s music. As an added element of force and velocity, we will follow Timbaland as he cruises around the city. From the colors, to the wardrobe — to the edits, we will craft a slick masterpiece that defies genre and truly defines cool & will show off Timbaland in a “super” music video.

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