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The Reelists

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Meet The Reelists, the force behind a new, yes new - breed of British soul music. This duo are the walking, talking music making examples of the next - and therein future - generation of urban hymn-makers.

Sef and K1 were the pre-teen students of classic 80s soul and rap, the virginal ravers of 90s swingbeat and hip-hop. They werent alive during soul musics heyday, yet despite being graduates of the MTV age, make music that pays tribute to the former without obsessing on the latter.

The Reelists music is a combination of the classic, the modern and the youthful. It refuses to make concessions to simplicity. It rejects naivete, and, as illustrated on their wry, picturesque debut single Freak Mode its very now. However, its important you resist all temptation to slot their music into the faceless chasm of British R&B. For as much as hip hop and soul influences K1s productions, for as much as R&B bathes of Sefs vocal delivery, The Reelists music is so much, much more than that.

So it comes as no surprise that The Reelists can be currently heard on So Solid Crew and Mr.Shabz Haterz single. Sefs soulful vocals adds a smoothness to So Solids industrial beats. The guest spot was inevitable as Sef was in an R&B group with MegaMan and Kaish in the late 90s and his brother is Mr Shabz.

The Reelists have already been creating a stir with those in the know. The group are being championed by artists as diverse as MJ Cole, Oxide and Neutrino and Gabrielle. And thats before anyone has even heard the album.

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