The Look
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Biography
This name is shared by both a British rock band and an American rock band:
1. The formation of a band called “The Look” in 1977 was considered a major event in Detroit, Michigan rock music circles. Five of the ablest, brightest musicians from some of the city’s top bands came together to create what has since become an international attraction. Once the original line-up jelled, everything else fell into place. They met their former manager who arranged for the band to make a demo in his studio with local engineer and upcoming songwriter Marshall Crenshaw. They made their live debut in November of ‘77, and their growing popularity created a demand for a record. In early 1981, “The Look” released their first album, “We’re Gonna Rock” on the bands own Plastic Record label; it was produced by Johnny Sandlin, known for his work with The Allman Brothers, Delbert McClinton and many others. The LP did so well— thanks to MTV exposure (“The Look” was the first “Detroit band to appear on MTV) and Top 5 airplay in a dozen major markets—that “The Look” signed distribution deals with A&M in Canada and RFC/Quality (US). The second Look album, “Look Again” which came out in 1982 was produced by Mark Stebbeds, whose engineering credits include some of Grand Funk Railroad’s big hits and “John Mellencamp’s” “American Fool” album on which he was nominated for a grammy.
1. The formation of a band called “The Look” in 1977 was considered a major event in Detroit, Michigan rock music circles. Five of the ablest, brightest musicians from some of the city’s top bands came together to create what has since become an international attraction. Once the original line-up jelled, everything else fell into place. They met their former manager who arranged for the band to make a demo in his studio with local engineer and upcoming songwriter Marshall Crenshaw. They made their live debut in November of ‘77, and their growing popularity created a demand for a record. In early 1981, “The Look” released their first album, “We’re Gonna Rock” on the bands own Plastic Record label; it was produced by Johnny Sandlin, known for his work with The Allman Brothers, Delbert McClinton and many others. The LP did so well— thanks to MTV exposure (“The Look” was the first “Detroit band to appear on MTV) and Top 5 airplay in a dozen major markets—that “The Look” signed distribution deals with A&M in Canada and RFC/Quality (US). The second Look album, “Look Again” which came out in 1982 was produced by Mark Stebbeds, whose engineering credits include some of Grand Funk Railroad’s big hits and “John Mellencamp’s” “American Fool” album on which he was nominated for a grammy.
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